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Turn the recorded GTM context into a weighted set of ICP scoring signals so accounts get scored for fit. This is the second half of building the GTM playbook: first record the ICP and how they sell with update_gtm_profile, then call this. If a model already exists it’s left alone unless you pass force: true. If it reports no GTM context yet, record some first, then call again.

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Parameters

NameTypeRequiredDescription
forcebooleanRebuild even if a model already exists — use when the GTM context has changed.

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Returns

Built the ICP scoring model — 4 signals:
  • Company has 11-50 employees (weight 9)
  • Company is B2B SaaS (weight 10)
  • Lead is a RevOps leader (weight 9)
  • Lead has director-level or above seniority (weight 8)

Accounts will now be scored for fit. Check it on the GTM Context page.
If no GTM context is recorded yet: 
No GTM context recorded yet. Record the ICP and how they sell with update_gtm_profile first, then build the model.

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When to call it

  • After recording the GTM context with update_gtm_profile, to create the scoring model.
  • With force: true when the GTM context has changed and the model should be rebuilt.

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Backed by

POST /v2/workspace/scoring-model — the agent setup surface. Shares its implementation with the web GTM Context page. Logged to the Ops page.